I am Rob Skidmore. I build websites and help startups and small business with marketing.

Genesis WordPress: How to Display Category Descriptions

One of my favorite things about wordpress is that I can separate all of my posts by category. What is less then ideal is that the category description is often not displayed by default. Sometimes you just need a paragraph or two before your posts to give visitors a little bit of an … [Read more...]

Why Everyone Needs SEO

SEOs get a bad rap. Somewhat deservedly so. The word SEO has become synonymous with questionable ethics and cutting corners. Lots of people have been burned by SEOs who did what was cheap and easy instead of what was right. Many blog owners have had their inbox filled with spammy solicitations and … [Read more...]

Google Plus: A Quick and Dirty User Guide

Google+ is packed with so many awesome features that I won't be talking about most of them today. This includes hangouts, chat, local, events, pages, and games (apparently there are some of these). What I am focusing on here is what Google+ was designed for, and what most people use it for, social … [Read more...]

Moving Below the Fold: Google+ Redesign

Yesterday Google released a new design for their Google+ pages. One of the biggest changes was a huge cover photo. Some people liked them some people hated them. Personally I loved them. From a design perspective they are awesome and I don't mind scrolling. But my biggest question is what does … [Read more...]

How to Write About Things That Matter

This post has been writing itself in my head for weeks. I have to give credit where credit is due. A lot of the thoughts in the post were inspired by a great post from my friend Craig McBreen. Also I saw this post by Mars Dorian earlier today and thought it should be included because it is saying … [Read more...]

How Google Authorship Might Destroy Writers

Everyone is talking about author rank and how it will change the world for online writer. And they are right. There is a tremendous upside to having that kind of influence. But there is also a possible fallout. The Scenario Desperate to find a job, a recent graduate finally finds employment as … [Read more...]