Greetings. I'm Rob.

I'm a Utah-based Developer and Entrepreneur.

My mission: make the world a better place by helping people change themselves.

Two Tools To Boost Your Web Development Workflow

If there is one aspect of my professional life that I need to improve upon it is tracking my time. What? Track time? If a client, or my boss, wanted to know exactly how much effort I’d put into a certain project I’d be lucky if I didn’t have to give an educated guess. If […]

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Forget About Finding a Voice and Just Be Yourself

If you have ever read Cormac McCarthy you know what a writers voice is. Every single clipped sentence is blunt, stark, and brutal just like the subjects of his books. We can all recognize a writer’s voice once we have a little familiarity. Just as we recognize people by their voice when we can’t see […]

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How To Write About Things That Matter

My ears get hot and I feel the uncontrollable urge to swallow for no reason. That’s how it feels when I talk about ideas that mean a lot to me. I know you have felt it too whenever you open your mouth to express something coming from deep inside you. It’s hard to talk about […]

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What HGTV Taught Me About Blog Posts

My wife and I are big fans of the HGTV show Love It Or List It. The premise of the show is this: Hilary tries to remodel a home so that the family will want to stay in it and David tries to find the family a better home so they will move out. Today […]

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Why You Should Never Write A Perfect Post

Some of you may know the now famous Hemingway quote about rewriting. Interviewer: How much rewriting do you do? Hemingway: It depends. I rewrote the ending of Farewell to Arms, the last page of it, 39 times before I was satisfied. Interviewer: Was there some technical problem there? What was it that had stumped you? […]

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